Case Study: Revamping JITT’s Digital Presence for Strategic Growth
Executive Summary
For more than three decades, Just In Time Group (JIT) has been a driving force in Sri Lanka’s IT sector. Despite this reputation, the company’s old website did not reflect its stature. It was outdated, siloed, and uninspiring, giving visitors an impression that was far removed from JITT’s true role as a trusted partner in national technology infrastructure. We carried out a complete digital transformation to create a modern and scalable platform that presents JITT as a credible and forward-looking leader. The new site strengthens the company’s authority, supports strategic conversations with decision-makers, attracts high-caliber talent, and communicates JITT’s national impact with clarity.
The Challenge
The earlier website suffered from several weaknesses that limited its strategic value. Its design was old-fashioned and failed to inspire confidence in government agencies, large enterprises, or international partners. The structure was fragmented, presenting services in silos that confused rather than guided the reader. Most importantly, JITT’s greatest strengths, its 30 year history, its local ownership, and its role in delivering foundational national projects were buried rather than celebrated. Instead of working as a strategic tool, the site had become little more than a static catalog, disconnected from the company’s business ambitions.
The Solution
The new website was built to directly address these challenges and reposition JITT’s digital presence as an asset to the business. At the heart of the transformation was a shift in narrative. The old “what we do” narrative was replaced with success stories that highlight outcomes and demonstrate why JITT matters to the nation’s digital ecosystem. Solutions and partnerships are now presented as proof of impact, making it easier for decision-makers to understand JITT’s value.
We also restructured the entire site with the audience in mind. Government leaders, enterprise executives, and potential employees now follow clear pathways that speak to their priorities and expectations. For clients and partners, the experience is one of professionalism, authority, and reliability. For potential recruits, the new careers section highlights company culture, opportunities for growth, and the stability of working with a long established technology leader.
Equally important was the way we elevated the JITT brand. The company’s three decades of experience, its deep partnerships, and its role as a backbone of national IT infrastructure are no longer side notes. They are woven into every part of the digital story, reinforcing credibility at every stage of engagement.
The Strategic Impact
The revamped JITT website has become a vital asset in advancing JITT’s business strategy. It projects the professionalism and authority that clients, partners, and government institutions expect from a national technology leader. By shifting the focus from a catalog of services to a value driven narrative, it strengthens credibility and builds confidence among stakeholders who rely on JITT for critical infrastructure solutions.
The new platform also enhances business development by framing conversations around strategic outcomes, allowing JITT to engage decision makers as a trusted partner rather than a service provider. At the same time, the careers section positions JITT as a modern and stable employer, helping to attract the next generation of IT professionals who are essential for sustaining long-term growth.
Throughout this journey, the leadership of Chief Executive Officer Mr. Neranjan Dissanayake and Chief Operating Officer Ms. Sherene Goonetilleke played a pivotal role. Their guidance and vision make sure the project did more than refresh the company’s image. It created a digital presence that reflects JITT’s three-decade legacy, celebrates its achievements, and aligns seamlessly with its future direction in Sri Lanka’s evolving digital landscape.